Conduct a Content Audit on Your Brand – for this project you will utilize a provided Content Audit template to evaluate the current Content Marketing efforts for your brand. Your evaluation will include reviewing Owned Media, Earned Media, Paid Media, and User-generated content. You will conclude your audit with a recommendation for what your brand could do to improve its use of content to connect with target audiences. (Content Audit Template posted in Canvas – Earned, Owned, Paid, User) – 3 pieces each category.
For each content piece, you need to evaluate and record the following:
The video attached further explains what you’re doing