Entrepreneurship and Small Business ASSIGNMENT -1 Submission Date by students:
October 5, 2021
In this assignment we would like you to write a
October 6, 2021

Resources: Use book forth edition the market research toolbox a

  • Resources: 
  • Use book forth edition the market research toolbox a concise guide for beginners 
  • Scenario: An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to the company’s market research consultant.
     
  • Using raw data, determine two descriptive statistics regarding the oil change company that can be used to attract customers.
     
  • Write a 525- to 700-word paper in which you:
    • Explain the descriptive statistics determined and their direct use in attracting customers.
    • Analyze additional information needed to develop a better marketing strategy.
    • Assess how you would collect this additional information.
  • Format your paper consistent with APA guidelines.