The company we choose is Haagen-Dazs, just do a oneOctober 12, 2021
Topic: Native American – Media Representation Format/Length: Two Assignments =October 12, 2021
Please make sure to answer all the questions posed in your book for phase 2 assignments 4-6.
WORKSHEET FOR ASSIGNMENT 4: RESEARCHING CUSTOMERS
- What is the geographic scope of the market you intend to serve and why have you so chosen?
- What customer needs will your product or service satisfy?
- List and describe the main different types of customer for your product/service.
- Which of these market segments will you concentrate on and why?
- Match the features of your product/service to the benefits on offer to customers in each of your chosen market segments. Provide proof, where possible.
- Who are the innovators in each of your market segments?
- What factors are important in the customer’s decision to buy or not to buy your product/service?
- Is the market you are aiming at currently rising or falling? What is the trend over the past few years?
- What share of this market are you aiming for initially?
Barrow, C. & Barrow, P. & Brown, R. (2021). The business plan workbook: a step-by-step guide to creating and developing a successful business, tenth edition.